Urban DJ.

Urban DJ logo.

A while back a Japanese company approached me about designing the brand system for their two online business ventures. The first one was for "Street Value" and the second one was for "100 Milligrams." (I didn't design their web sites)

The company is now starting a new business called "Urban DJ" and wanted the logo to match the brand style of the previous marks. So once again it's character driven, uses the same typography and plays off the common DJ term of "Five Legs." (At least that is what I was told is a common term? I've never heard it myself.)


Urban DJ logo, secondary format.

Since "Street Value" produces collectible toys I proposed the idea of trading out services in exchange for them producing a toy design of mine. They agreed and as of right now tooling is being figured out at the manufacturer so that a wax prototype can be made. But I'll post more about that later, so stay tuned.


Official Ninja quality garb.

I call this character "Cycloptopus." Infest your wardrobe with this asian monster!