Unwrapping a Logotype

'Lifetime Television Seasonal Logotype'

I was approached by Lifetime Television to create the above seasonal logotype. They wanted fun and festive hand lettering for use in their branding for the holiday season the entire month of December. It'll also be used in their print publicity materials and online.

The TV spots will be animated and are suppose to start airing November 10th. I haven't been able to see the animation yet myself however.


'Secondary Seasonal Element Provided'

I also created the above secondary graphic to go with the logotype. All though I don't think Lifetime Television will end up using the holly berries I still provided the art incase they changed their mind.

I always enjoy doing hand lettering it's almost as fun as Christmas.