Street Level Logo Design.
How do you motivate a group of stiff necked suits, or a room full of cubicle zombies, or any other garden variety form of corporate drone? Well, if you're "Street Level Adventures" you design custom treasure hunts to facilitate corporate team building for some of the nations largest companies.
Cycloptic Man.
The purpose behind the adventures is to help a team focus and operate in a unified manner. Because of that I decided to create a humanoid character with an all-seeing eye. A graphic nod to "E Pluribus Unum" if you will.
The adventures are fun and creative so I wanted the mark to be playful as well. The typography is all hand lettered too to go with the style of the artwork.
Unused Logo Concept.
This design approach played off of a man hole cover concept. Once again I kept the aesthetic playful and hand lettered the design.
Unused Logo Concept.
This business designs all types of adventures in various genres so I decided to play off a cloak and dagger theme motif. I liked it but felt it pigeon holed the perception of what type of genre adventures they offered, so it wasn't used.
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