Robot Love

My Toy Robot Collection.

My fascination with robots started in the summer of 1977 when Star Wars hit the big screen. As I've posted before, robots are one of the top ten themes creative people love.

So when I moved into my new studio a few years back I found a unique shelve design to display all of my robot collectibles.

I've been wanting to use them for a creative project in some way, but never could figure out an appropriate use. That is until I worked on a recent identity project for New Modern Science.


Raw Photograph of Robot.

As I worked on the identity for New Modern Science I realized the robot would make a perfect company mascot. A secondary branding element in essence.

I'm not a professional photographer, but I know enough about photography to get what I need in this case. I set up a nice forced perspective shot against a white background.


Final Photograph of Robot Mascot.

I took my raw image into Photoshop and cleaned up some details, added depth of field fx, and crossed processed the colors so it worked well with the look and feel of the logo mark.


Brand integration.

The robot fits the context of new brand identity well. I even used it on the back of the business card design I created. You can view the whole project on my primary design site here.